About this Specialization 

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to  business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.


Analyze and improve business processes in services or manufacturing
Manage people through motivation and reward systems
Read income statements, balance sheets, and cash flow statement
Understand branding and go-to-market strategies

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Flexible Schedule

Set and maintain flexible deadlines


Beginner Level

Approx. 4 Months To Complete

Suggested 3 hours per week. There are six (6) courses in this certification.


Subtitles: English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese, Korean, Portuguese (Brazilian)

Specialization & Certificates

Certificate at completion of course and lectures

Here is how specialization works

Take A Course

Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you’d like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.

Earn Certificate

When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.

Course Instructors

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing


Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

The Wharton School

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management

The Wharton School

Brian J Bushee

The Geoffrey T. Boisi Professor


Peter Cappelli

Professor of Management, Director, Center for Human Resources

The Wharton School

Michael R Roberts

William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania


Barbara E. Kahn

Professor of Marketing and Director, Jay H. Baker Retailing Center

The Wharton School

Michael Useem

Professor of Management and Director of the Center for Leadership and Change Management

The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Course Information

Estimated Time: Appox. 4 months to complete

One Time Payment

1 year of access

Payment Plan

per month for 8 total payments
1 year of access

Introduction to Marketing

Introduction to Financial Accounting

Managing Social and Human Capital

Managing Social and Human Capital

Introduction to Operations Management

Introduction to Corporate Finance

Wharton Business Foundations Capstone

This section does not have any lessons.