About this Course

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

Start Learning and Earning Today

100% online courses

In demand and on demand courses. Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines

Level

Beginner Level

Approx. 2 Months To Complete

Suggested 3 hours per week. There are six (6) courses in this certification.

Specialization & Certificates

Certificate at completion of course and lectures

Here is how specialization works

Take A Course

Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you’d like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.

Earn Certificate

When you finish every course and complete the hands-on project, you’ll earn a Certificate that you can share with prospective employers and your professional network.

Course Instructors

Randy Hlavac Lecturer

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

About University of Pennsylvania

Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications is training a new generation of multimedia journalists and integrated marketing communications professionals who are helping to shape an evolving media landscape.

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Course Information

Estimated Time: Appox. 4 months to complete

Try For Free

$39.00
per month
1 year of access
  • Unlimited access to all courses in the Specialization
  • Watch lectures, try assignments, participate in discussion forums, and more.
  • Cancel anytime.
  • $39 USD per month
  • Go as fast as you can – the faster you go, the more you save.
  • Certificate when you complete.
  • Share on your resume, LinkedIn, and CV.
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